Bullseye - Email Marketing

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Email marketing has low cost, high response rates, measurable results, and gives immediate feedback.

It will save you money, drive site traffic, build loyalty, increase brand awareness, create sales, and improve customer service and retention. It's a great way to stay in touch with your customers and suppliers etc - easily.

Customers using Bullseye have increased sales as much as 40%!

Bullseye - powerful yet simple

Whether you are involved in Sales, Customer Service, Consultancy, or interacting in any way with customers via email, or want to, you need to ensure your message will get through. Bullseye targeted email marketing software ensures your email marketing reaps rewards. As a permission-based email marketing and communication tool, Bullseye delivers personalised emails that get read!

Bullseye enables marketers and customer service staff to provide content rich emails to their house email lists with full reporting and database management. Incorporating content management concepts together with direct marketing principles has produced a comprehensive, yet easy-to-learn application suitable for small-medium businesses through to corporate and government organisations.

Features Include:

• Simple administration ensures rapid campaign content build.
  
  Bullseye has a simple administration facility allowing you to construct your campaigns simply and intuitively within minimum time frames.
  
• Build and maintain database managed image and file libraries for rapid campaign production and deployment.
  
  Store your often-used logos, images, styles etc in a library file for continued access and use within your Bullseye emails. Upload these content items once for ongoing easy access within your administration area.
  
• Administrators have full control over access privileges of editors and authors.
  
  You can allow various people to contribute content to your email campaigns for various reasons. Bullseye makes it easy for contributors to access the secure administration area from any location via the Internet. You can allow contributors various rights to add and edit content while maintaining a final editorial control centrally or you can assign editorial rights for specific content to various contributors.
  
• Includes subscriber database administration and email broadcast facility that enables you to manage your customer/prospect lists, build unique email lists, and merge with completed emails for targeted broadcasting.
  
  Bullseye enables you to upload your database of customers, segment them as you require by categories and sub-categories, allow easy subscribe and un-subscribe access and manage the delivery of your emails to specific comprehensive target demographics.
  
• User-definable page layouts.
  
  Create your own email templates for continued use within Bullseye. Various layouts may be required for certain targeted emails and you are able to construct and retain those layouts for continued use to ensure continuity, editorial control and specific targeting. Variety can be a key to a customer’s reaction and response and Bullseye makes this process simple.
  
• Shopping cart feature allows shopping direct from your email.
  
  Get customers buying immediately with Bullseye’s unique shopping cart facility, clearly indicating products and prices, special offers and simplifying the process of buying from your email. You can plan campaigns and pre-build your carts to go live at specific dates and times to ensure a continuity of offers even when you are away from your office. Verify your customers’ purchases prior to shipment to ensure eligibility and ship within a minimum timeframe.
  
• A powerful Voucher creation and management facility delivering promotional vouchers.
  
  Create Vouchers for those special promotions or those events that require a response measurement. Vouchers are a powerful marketing tool to promote a call to action and response within specific timeframes. The use of Bullseye Vouchers provides you with specific comprehensive detailed but flexible functionality, to manage the redemption of those vouchers in many ways.
  
  
• Full reporting of email campaign results.
  
  To track the results of your emails is of paramount importance to your continued campaigns and communication strategies. Email provides you with a communication vehicle that specifically delivers to your customer’s desk in a personalised manner at unbeatable value. You want this to be measurable as part of your strategy and to be able to make the next move based on quick analysis of the results. Bullseye delivers this analysis promptly and effectively to enable that next step to proceed and success to result.
  
• Link libraries allow tracking of click-throughs.
  
  Bullseye will capture the click-throughs that your targets are visiting and provide you with the detail of who went where. You can use this information to refine your strategy. Promote sponsorship of your emails and obtain detailed user profiles.

Coming Soon!

• Comprehensive Survey facility – embedded or stand-alone.
  
  Bullseye will be offering a comprehensive survey facility that can either be incorporated into your email offering or sent as a separate piece of mail. Full statistical reporting functionality will be available, as will several different survey methodologies. Companies will be able to accurately measure their customer’s responses to specific campaigns.
  Bullseye empowers your team to produce and distribute professional looking emails, in-house, at a fraction of the cost of traditional methods of communication. Bullseye emails increase revenue and get the results you are looking for!

We can get you up and running very quickly. After training, you will be able to easily manage your subscriber data and campaigns in-house.

InfoAge provides full services so if you'd prefer that we manage your campaign, we can help you prepare content for your emails, manage the whole campaign on your behalf, develop templates and provide reporting on your campaign effectiveness.

Request Bullseye Information

If you would like to gain a greater understanding of how Bullseye can assist your permission based Targeted Email Marketing, please contact us.

Pricing